Chua Sheng Yang  is the Vice President of SM Connect – a newly formed business unit delivering integrated immersive environments and experience strategy to clients in exhibitions, retail, and other industries.

A recognised thought leader in Design Thinking and Agile methodologies, Yang’s expertise spans across Digital Transformation, Customer Experience (CX) strategy, and strategic project leadership. Leading SM Connect, Yang will focus on harnessing digital technologies to blend physical and digital worlds, and creating captivating and transformative experiences for clients.

Before joining Swan & Maclaren Group, Yang held leadership roles at global firms, including serving as the lead consultant for Experience Design at NCS NEXT and management consulting roles at Deloitte and Accenture. Outside his corporate achievements, Yang contributes as an adjunct lecturer at Nanyang Technological University and Singapore Polytechnic and holds a Master of Arts in Digital Management from Teesside University.